The value of a mature digital platform resides not only in solutions a company delivers, but also in how it delivers its differentiating features to the end users. Intentional bias towards enhancing customer experience should be at the heart of all platform offerings and omnichannel solutions.
Although User Interface Development is a technology focused role, it is more than just translating design wireframes into code. In many ways it is a nuanced skill that seeks to reduce the friction between humans and computing consoles. Making programs approachable and keeping users engaged – without getting in their way – is the true hallmark of a well crafted design.